Bobbi Brown Shares Exclusive Makeup Tips for Women 50 and Older

Photo credit: Desiree Navarro - Getty Images

Photo credit: Desiree Navarro – Getty Images

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  • Bobbi Brown recently posted a video on TikTok sharing her top makeup tips for women ages 50 and up.

  • “First of all, just put moisturizer on—not just on your face, put it on your neck, your hands; it feels better,” says Brown in the video.

  • One of her favorite products to use is the Jones Road Miracle Balm All-Over Glow, which is infused with nourishing ingredients to moisturize the skin.

Bobbi Brown is a true beauty industry legend. The professional makeup artist and founder of Bobbi Brown Cosmetics has been creating top-rated makeup products for years, which are beloved by supermodels, celebrities, and shoppers alike. So of course, when the pro artist dishes out sage beauty advice, we’re all ears.

Recently, the 64 year-old shared a now viral TikTok video that explains her top three makeup tips for women over 50, plus a few must-have beauty products from her culty brand Jones Road. The best part? These makeup tips for mature women are all pretty simple and don’t require a ton of products or steps.

Follow along with her expert tips below to seamlessly add some professional tricks to your own daily beauty routine:

Tip#1: Always start with moisturized skin.

“First of all, just put moisturizer on. Not just on your face, but put it on your neck, your hands; it feels better, it looks better,” says Brown in the video. She doesn’t show the specific moisturizer she’s used, but we’ve got you covered. When it comes to choosing the best anti-aging creams and moisturizers for mature skin types, experts recommend looking for products that contain ingredients like peptides, which help repair skin damage, and hyaluronic acid, which locks in moisture, helping to prevent dryness.

“Hyaluronic acid is commonly used as an ingredient in moisturizers because of its hydration benefits, and can even help plump the skin to improve the appearance of fine lines,” says Joshua Zeichner, M.D., director of cosmetic and clinical research in dermatology at Mount Sinai Hospital in New York City, in a previous interview with Prevention.

Check out a few derm-approved moisturizer picks below:

Tip#2: Conceal any redness.

Next, Brown grabs the Jones Road The Face Pencil Everything Stick to conceal redness. “Get rid of redness—get rid of any redness around your nose, around your mouth, and under your eye, a little bit of darkness,” she advises.

Tip#3: Create a subtle glow.

“I love a little bit of luminosity on my face,” says Brown in the TikTok as she dips her fingers into the Jones Road Miracle Balm All-Over Glow and smoothes it over her cheeks. The brand’s Miracle Balm is designed to provide a wash of soft-focus moisture to enhance and perfect the skin, and includes nourishing ingredients like jojoba oil, Argan oil, and vitamin E to keep it hydrated. While the balm looks great alone, you can also opt to use it as bronzer or highlighter on top of foundation, as it’s available in a wide range of colors. “This is Miracle Balm, if you haven’t heard of it. It’s a miracle that comes in six, seven colors—really good,” adds Brown.

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