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There’s no time like now to celebrate the rich, beautiful culture of our fellow Latinx community through a variety of ways: donating to a Hispanic-focused charity like United We Dream, going to your local Hispanic-owned restaurant, and of course, shopping a few Latinx-owned brands. Yes, September is Hispanic American Heritage month, but there are plenty of ways to celebrate year-round — including browsing and buying from Latinx entrepreneurs.
Ranging from home goods to indie beauty brands and everything in between, there are bountiful Latinx-owned shops to stock up on and feel good about. Below, check out the 24 Latinx-owned brands we’re shopping — and be prepared to whip out your credit card.
Tata Harper is inarguably one of the most popular clean, green beauty brands on the market. Harper’s namesake brand has built a luxury skincare empire that only seems to be getting stronger by the second, thanks to best-selling staples such as the clarifying Resurfacing Mask and rejuvenating Hydrating Floral Essence.
Lucky No. Candles
If you want a new scent for your home, then trying out this Latinx-owned candle brand is a must. These lovely scented, crystal-infused candles are completely vegan and made of soy and coconut wax, so you can feel good while making your house smell even better.
Need to restock your jewelry collection? First off, same. Second, you should be shopping this accessories brand, founded by Latina entrepreneur Melissa Flores. From chic earrings to accent necklaces, Sunday Energy has all of the top-quality jewelry you need at wildly affordable prices.
If you’re looking to try a new perfume or cologne, look no further. DedCool, founded by Latinx-Italian Carina Chaz, is a unisex, vegan, nontoxic fragrance brand focusing on creating functional scents that last longer and are part of everyday life (with products other than cologne, like soap, laundry detergent, and car air fresheners). You can find the scent you like most by testing out a sample tin before committing to a full-size bottle.
Hedley & Bennett
Sure, any old apron will do when you’re cooking, but one that’s functional and fashionable? That’s always the best option. Ellen Bennett, founder of Hedley & Bennett, began the company after working in restaurant kitchens and needing an apron that was more functional — something that held all her tools and stood up to spills and splashes. Plus, she says a better-looking apron can make you feel good in the kitchen. We can’t argue with that.
After getting tired of seeing no inclusivity or real transparency in sexual wellness aisles for years, Éva Goicochea decided to make some changes. Formerly a legislative aide in healthcare, she knew that sexual wellness products were confusing, non-inclusive, and outdated.
Her brand, Maude, focuses on three things: Simplicity, meaning products that are pared back to the basics; quality, working with the best factories in the world to ensure safety and a luxurious-feeling product; and inclusivity — because everyone deserves to feel safe and sure in their intimacy practices.
Bonita Fierce Candles
When the pandemic began, many of us started taking up new hobbies, and Melissa Gallardo, founder of Bonita Fierce Candles, decided to take up candle making. Clearly, it grew into more than just a fun way to pass the time! Bonita Fierce is all about embracing who you are and where you came from, and celebrating that by creating a home that reminds you of your roots. With scents like abuela’s bakery (inspired by the warm, sugary smell of desserts after a fiesta) and piña paleta (a fresh, piña colada scent), it’s hard not to take a deep breath in and relax while one of her candles is burning.
Famed fashion and beauty influencer Camila Coehlo decided to start her own skincare and makeup brand, and we’re totally obsessed. This clean, cruelty-free, gluten-free, and vegan beauty brand only has four products on their roster so far, but they all have very impressive green formulas that your thirsty skin will drink right up.
This eco-friendly Latinx-owned lingerie brand is exactly what you need for your next bra and underwear re-stock. Naja’s ethos extends beyond the usual hypersexualized advertisements and focuses on empowering women. All pieces are crafted at Naja’s garment factory, which employs single mothers and female heads of households, where they’re paid above-market wages and offered healthcare benefits.
Gay Pride Apparel
This Latinx-owned brand works to empower the LGBTQ+ community through clothing that shows off their pride. Gay Pride Apparel also partners with nonprofits, LGBTQ+ artists, and more to promote their art and services — plus, they donate $1 from every order to a nonprofit of your choice.
If you’re in need of luxury jewelry and accessories, then UNOde50 is your next favorite place to shop. This Spain-based brand is packed with tons of chic styles to choose from, and they’ll have something for you no matter what your budget is.
Two mothers came together to create Lil’ Libros, a shop that was created to inspire bilingualism and introduce Latin American culture to children at a young age. You can find stories centered around prolific Latinx people from history — such as Frida Kahlo — in both English and Spanish, and the captivating illustrations will have both you and your little one hooked.
Looking to step up your usual makeup routine? Then bookmark this brand for some cosmic hues and color-shifting tones. This Latinx-owned brand is filled with chromatic pigments, highlighters, and more to spice up your makeup bag.
This brand, which was co-founded by lovely Latinas Sofia Vergara and Renata Mutis Black, was created to celebrate all women’s bodies within the world of lingerie. Each piece is not only absolutely adorable but crafted to fit you perfectly so you can put your best foot (err, bra?) forward for the day.
Hija de tu Madre
If you’re in need of some cool and cute clothes, then Hija de tu Madre is your next shop to check out. From staple graphic tees to adorable hoop earrings, this one-stop-shop is all you need to refresh your closet for the new season, all while supporting a Latinx-owned brand.
Does this brand really need an introduction? Started by Rea Ann Silva, this beauty behemoth has taken over the makeup world via its tiny sponges that blend any of your favorite beauty products seamlessly.
Designed for “grls who give a f*ck,” this Latina-founded fashion brand is perfect for finding your next go-to tops, jewelry, and more. Plus, GRL Collective donates 20% of their profits to fund girls’ education in India through their nonprofit partner, The Sambhali Trust.
Founded by Cuban beauty influencer Kathleen Lights, this nail polish brand has all the shades you need to step up your next DIY mani. These polishes are definitely something to feel good about: They’re vegan, cruelty-free, and 7-free of any red-flag ingredients and toxins.
Founded by Kristen Gonzalez and Sam Romero in their Brooklyn apartment, this low-key fashion label uses clothes to celebrate the founders’ Latinx heritage. And if you’re all about sustainability, there’s good news: Selva Negra is rooted in the use of ethical practices and is committed to using ethically sourced materials, honest production, zero-waste packaging, all while picking up new ways to reduce their carbon footprint.
When founders Lora Arellano and Dana Bomar couldn’t find the perfect bold matte lipsticks, they decided to create one. They created a truly inclusive beauty brand that celebrates all skin tones through eye shadow stacks, highlighters, and of course, lippies.
Whether you’re looking for a comfy new sweater for fall or just stocking up on a pair of fresh earrings, Cuyana has what you need to elevate your wardrobe. This luxury apparel brand, co-founded by Karla Gallardo, has a main focus on tying sustainability with luxury, making clothes that will last without making a big impact on the planet.
In need of a new phone case, cute T-shirt, or some artwork for your home? Yeah, Valfré has all of that. This shop is dedicated to celebrating Latinas through art in all of its forms. This brand was founded by Mexican-born artist Ilse Valfré, who brought her art to life by creating unique, psychedelic products that you’ll surely love.
Chances are, you probably own at least one Sigma Beauty brush. This brand, founded by Brazilian entrepreneurs Dr. Simone Xavier and Rene Xavier Filho, uses the founders’ backgrounds in science to create vegan brushes that work like magic. Now, they’ve expanded to a variety of makeup products like eyeshadows and lipsticks for you to add to your cart.
Flor de Maria
Let’s talk about shoes. We love them, we need them, and Flor de Maria has got them. From strappy heels to the perfect casual mule, this Latinx-owned footwear brand, founded by Peruvian Flor de Maria Rivera, has you (and your feet) covered in only the most fashion-forward styles of the moment.
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