Forever 21, Barbie Collaborate on Summer Collection in the Metaverse

Readers to the metaverse can now shop for Barbie clothing, sleepwear, swimwear, extras and property décor encouraged by the Barbie DreamHouse in Without end 21’s digital store, the providers announced Tuesday.

The 2022 confined-version selection will be available in Without end 21 Shop City on Roblox, as very well as on-line and in-retail outlet. The metaverse store was created in partnership with the Digital Manufacturer Group, a net3 trend designer, sport developer and retailer that makes immersive metaverse encounters by building and running for international brands’ web3 businesses.

Full Retail’s Take: Eternally 21 and Mattel, two California-primarily based providers, are leaning into their native roots with the fashion, household decor and add-ons line. The start of the restricted-version selection comes on the heels of Permanently 21’s “Forever LA” marketing campaign, which highlights its ties to Los Angeles and makes a nod to Angel City’s fashion fashion.

Endlessly 21 entered the metaverse very last 12 months with the opening of its Roblox store, providing buyers a probability to have and function their personal virtual storefronts, as well as invest in and provide items. Makes such as Mattel and Permanently 21 are figuring out that the biggest metaverse successes arrive with both of those a digital and in-person practical experience, as other shops like Rebecca Minkoff and Nike have demonstrated.