January 25, 2022

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Bergdorf Goodman’s Holiday Campaign Is Inspired by Wes Anderson

Wes Anderson is the inspiration behind Bergdorf Goodman’s new holiday campaign, The Present Moment. Created in partnership with The French Dispatch, Anderson’s latest movie starring Timothée Chalamet, Benicio Del Toro, Frances McDormand, Bill Murray, and Tilda Swinton, the director’s signature aesthetic is reimagined in the eyes of the luxury retailer.

Developed and directed by Elle Strauss, Bergdorf Goodman’s Vice President of Creative and Brand Marketing, short film The Present Moment follows a mysterious courier who makes his way throughout the store in search of the perfect holiday present.

The film features some of fashion’s biggest names including Marc Jacobs, Michael Kors, Waris Ahluwalia, Sergio Hudson, Emily Bode, Christopher John Rogers, and Linda Fargo, who don their seasonal best as they stop on each floor of the department store.

“I’m naturally always drawn to Wes’ aesthetic and the colors. There are so many parallels, especially with lots of his other films that are set in New York, but also The Grand Budapest Hotel. There’s this one image of Ralph Fiennes in the lift with Tilda Swinton and it feels so beautifully BG because there’s that purple and we’re obviously known for the purples and lavenders. And I thought, I think this elevator could kind of stop on every floor and could represent what we have going on for the holidays for the present moment, but also wrap everything in quite nicely because we have so much to offer,” Strauss tells Vanity Fair.

Courtesy of Bergdorf Goodman.

Fresh off her CFDA win, Bode, who appears in the spot with her one-year-old Wirehaired Pointing Griffon named Monday, explained what being part of the film meant to her. “It was lovely to see a New York City institution like Bergdorf Goodman pay homage to the wonderful Wes Anderson. This film shares the magic and tradition of the holiday season,” she says.