50+ Native American-owned brands to shop today and every day

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In The Know is proud to celebrate Native American Heritage Month. During this month, our team will highlight a wide range of Native American-owned brands. We encourage you to support today and beyond.

November is Native American Heritage Month, and we’re proud to set aside this time to honor the Native American community and all of their achievements and contributions.

But real talk: we should be celebrating and supporting the Native American community all year round. One of the easiest ways to do just that? Shop Native American-owned brands. From fashion and beauty to food and home decor, there are so many incredible Native American-owned brands making great products that you can use every day. Drink tea on the daily? Hit up Native American Tea Company. Want to decorate your living space? Check out Aly McKnight’s gorgeous art prints.

Those are just two Native American-owned brands that need to be on your radar. Keep reading for 50+ more to support today and every day. 


Founder: Amy Denet Deal (formerly Yeung)

About the Brand: What happens when artisans committed to being more eco-friendly come together with a shared mission and purpose? You get 4KINSHIP, a truly unique online destination that sells “handmade, one of a kind, restored, repurposed and lovingly upcycled artisanal and small batch products.” There’s clothing, home decor and jewelry, and yes, it is all beautiful and stunning.

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Founders: Loren (Acoma Pueblo) and Valentina (Navajo) Aragon

About the Brand: Aconav is a fashion brand that honors the strength of women and respectfully represents Native American culture. More specifically, the brand celebrates the culture of the Acoma Pueblo, whose traditions and pottery art are reflected in each design. The brand makes everything from beautiful dresses to handbags.

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Ah-Shi Beauty

Founder: Ahsaki Baa LaFrance-Chachere

About the Brand: A proud member of the Diné nation, Ahsaki LaFrance-Chachere started Ah-Shi Beauty to “empower and inspire all ages globally by offering quality skin care.” In addition to effective skin care products, the collection includes popular makeup items like foundation, concealer and BB cream.

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Aly McKnight

Founder: Aly McKnight

About the Brand: Aly McKnight’s gorgeous art prints are a whole vibe. Whether you need something to accent a wall in your home or on your desk, you need to check out her work. You can purchase McKnight’s prints on her website, but you should also follow her on Instagram at @alymcknight. Whenever her posts pop up in your feed, you’ll be glad you did.

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Founders: Michelle, Cika and Amy Sparck

About the Brand: The brains behind ArXotica, a skin care brand that harnesses the power of Arctic botanicals? Triplet sisters Michelle, Cika and Amy Sparck, who proudly represent their Alaskan Native heritage. The brand’s best-selling products include eye cream, lip balm and hand sanitizer sprays.

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Ataumbi Metals

Founder: Keri Ataumbi

About the Brand: Whenever designer Keri Ataumbi drops new jewelry designs on her website, they sell out super fast. That’s how popular Ataumbi Metals is. So consider this your warning. Follow her social channels for updates, and you just might get lucky enough to score one of her one-of-a-kind creations.

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Authentic Native Made

Founder: Sharolyn Maleport

About the Brand: Authentic Native Made sells beautiful baby moccasins and infant shoes on Etsy. Made with deerskin leather, shoes range from about $39 to $292, depending on how intricate the beadwork is. All shoes are Native American-made, and the buttery soft leather will stretch a bit as babies grow into the shoes!

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Founder: Bethany Yellowtail

About the Brand: B.Yellowtail is a Native American-owned fashion brand and retailer that creates clothing for men and women with inspirations taken from traditional Native garb. The brand prides itself on putting community and culture at the heart of everything it makes. Its Wolf Mountain Lodge Cardigan and Crow Camp Button Down are must-haves.

Click here to read more about B.Yellowtail.

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Founders: Pete Cantrell and the Chickasaw Nation

About the Brand: Bedré Fine Chocolate’s story began over 40 years ago with a small chocolatier operating out of the former Homer Elementary School near Ada, Okla. In 2000, the Chickasaw Nation purchased the company and gave it new life. Its recipes ring true to the honored traditions of the Native American peoples who first cultivated this fine chocolate. Try the OSU Bars, which start at just $2.50.

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Betty’s Baskets

Founder: Betty Derke

About the Brand: Based in Santa Fe, Betty Derke creates gorgeous contemporary Native American coil baskets for Betty’s Baskets on Etsy. These pieces of useable art are made of wool, yarn and cotton rope and come in a variety of colors and sizes. These baskets make for great decor pieces as well as beautiful storage solutions.

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Beyond Buckskin

Founder: Jessica R. Metcalfe

About the Brand: Founded in 2009 by Jessica R. Metcalfe of the Turtle Mountain Band of Chippewa Indians, Beyond Buckskin is a brand dedicated to showcasing and promoting Native American artists and designers. In 2012, the brand, which started as a blog, expanded to include an online boutique rooted in positive activism to share Native American culture with the world through fashion design.

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Bison Star Naturals

Founders: Angelo and Jacquelene McHorse

About the Brand: Bison Star Naturals was founded by a husband and wife team with a passion for natural products. They sell everything from tea to lip balm and apparel, but soap is their star product. The brand’s soaps do not include any dyes, perfumes or animal products and feature scents such as cinnamon, rose and lavender.

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Blended Girl Cosmetics

Founder: Shí-Fawn Chee

About the Brand: The founder of Blended Girl Cosmetics, Shí-Fawn, developed a passion for makeup in her early 20s. However, she was sad to see that there wasn’t any representation for indigenous peoples in the makeup aisle. Hence, she created the brand. Check out her palettes, and when you see one you like in stock, buy it ASAP. They sell out quickly!

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Bloodline Beauty

Founder: Deanne Vanwinkle

About the Brand: Founded by Deanne Vanwinkle, Bloodline Beauty was born out of the founder’s passion for makeup, which eventually led her to become a full-time makeup artist in Las Vegas, Nev. Bloodline Beauty’s products feature high-quality formulas at affordable prices. Check out the brand’s Beauty Sponge and Creamy Lip Liners.

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Eighth Generation

Founders: Louie Gong (Nooksack) and the Snoqualmie Tribe

About the Brand: Founded by Louie Gong and now owned by the Snoqualmie Tribe, Eighth Generation partners with Native American artists and collaborators on everything from clothes and jewelry to blankets and wall art. A portion of the proceeds from many of the items sold by Eighth Generation is donated to causes that support Native American communities.

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Emmett Navakuku

Founder: Emmett Navakuku

About the Brand: Founded by innovative young artist Emmett Navakuku from the Hopi Reservation, this jewelry line pairs traditional imagery from the rich Native American culture with innovative designs and modern creations. The pieces range from bracelets and earrings to necklaces and rings. The Long Hair Katsinam bracelet is absolutely stunning.

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Founders: Erik Brodt and Amanda Bruegl

About the Brand: Ginew is the only Native American-owned denim line out there. It started with humble beginnings and eventually grew into a major force in fashion. Started by husband-and-wife duo Amanda Bruegl and Erik Brodt, Ginew is an artisan-made line inspired by workwear and clean finishes. Its Crow Wing Jean and Heritage Coat are definite standouts that you need to check out.

Click here to read more about Ginew.

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Haipažaža Pȟežuta

Founders: Ti and Tipiziwin Tolman

About the Brand: Haipažaža Pȟežuta translates to “medicine soaps” in the Lakota language. The co-founders, a married couple, found that their children were having reactions to many store-bought products. So, using their traditional plant knowledge, they created their own brand of soap bars, shampoo bars and more using organic ingredients harvested from their homelands.

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Heart Berry

Founder: Sarah Agaton Howes

About the Brand: Founder and Anishinaabe artist Sarah Agaton Howes formally started her business, House of Howes, to create handmade regalia and moccasins. However, she transitioned her business under the Inspired Native™ Project and now sells her products on her website and with Eighth Generation, one of the largest Native brands in North America. Her brand, Heart Berry, sells T-shirts, throw blankets, jewelry, phone cases and more, all embedded in the Ojibwe floral tradition.

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: Delina White

About the Brand: Delina White is the artist behind I AM ANISHINAABE and is a Native apparel designer, jewelry maker and beadwork artist. Her Native American-owned brand offers wraparound scarves, jewelry, tote bags and more.

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Indian Pueblo Store

Founder: The 19 Pueblo Tribes of New Mexico

About the Brand: The 19 Pueblo tribes of New Mexico started Indian Pueblo Store in 1976 as a way to “gather and showcase work from Pueblo and Southwestern Native artists.” Today, the vast collection includes original handmade items like pottery, jewelry, baskets, wall art and so much more.

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Indigenous Cosmetics

Founder: Amy Thoman

About the Brand: If a bold eye is your signature look, then you’ll definitely want to check out Indigenous Cosmetics. The Native American-owned beauty brand was founded by Amy Thoman and is best known for its glittery and highly pigmented eye shadows. Recently, the brand also began selling pouches to store their popular makeup products.

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Ioway Bee Farm

Founder: The Iowa Tribe of Kansas and Nebraska

About the Brand: Founded in 2017, the Ioway Bee Farm offers a variety of products, including raw honey, creamed honey, lotion bars, lip balms and beeswax candles. The company is owned and operated by the Iowa Tribe of Kansas and Nebraska. Each label features Chief White Cloud, Mahaska, who signed the 1836 treaty, which established the Iowa Tribe reservation along the Missouri River.

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Kotah Bear

Founder: Kotah and Missy

About the Brand: Kotah Bear sells beautiful Native American artisan goods and was founded by a husband and wife team. The brand sells plush blankets, hard goods and home goods that range from turquoise jewelry to smudge kits and bedding.

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Lauren Good Day

Founder: Lauren Good Day

About the Brand: Lauren Good Day, an Indigenous woman and award-winning artist, creates wearable art that highlights her culture’s beautiful beadwork. She sells everything from graphic T-shirts to colorful bodycon dresses and bomber jackets. She also offers fine art.

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Founder: Margaret Roach Wheeler

About the Brand: Founded by Margaret Roach Wheeler, a leader in textile design, Mahota is the place to look when you want items that are special and unique. The brand sells truly breathtaking blankets, pillows, bags and more. The designs are captivating, and the craftsmanship is truly unmatched.

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Medicine of the People

Founder: Virginia Boone

About the Brand: Medicine of the People makes Native herb products with respect for Native American culture and traditions. Everything is handmade in Tucson, Ariz. Try the herb-infused massage oils, ointments and creams for things like arthritis, eczema and bug bites.

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Morning Light Kombucha

Founder: Melinda Williamson

About the Brand: Morning Light Kombucha is a Native American woman-owned brand that produces tasty kombucha in a few flavors (but ginger limeade and strawberry basil are two favorites). While it started off as a local Kansas company, the brand now sells its kombucha, shampoo bars and T-shirts online for shipping nationwide.

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Nani Chacon

Founder: Nani Chacon

About the Brand: Nani Chacon is a Diné and Xicana painter and muralist, and you can buy her original giclee prints on her website. Her art is rooted in Native culture, and many prints feature Native women. However, all are limited-edition, numbered and signed by the artist, too.

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Native American Tea Company

Founder: Richard Vallie

About the Brand: Can’t start your day or go to bed without a calming cup of tea? Add a blend from Native American Tea Company to your collection. The brand’s teas are gluten and caffeine-free and made with natural ingredients like ginseng root and wood betony that have healing and restorative properties.

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Native Ground Coffee

Founder: Winter Wood

About the Brand: Native Ground Coffee is a Native American-owned coffee company from the Salt River Pima-Maricopa Indian Community in Arizona. The brand produces high-quality coffee intended to bring people together. However, in addition to coffee, it also makes tea for relaxing, healing and focusing.

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Native Harvest

Founder: White Earth Land Recovery Project

About the Brand: Native Harvest is a subdivision and shop under the White Earth Land Recovery Project, which facilitates recovery of the original land base of the White Earth Indian Reservation in Minnesota. The Native Harvest Ojibwe products include coffee, honey and Chokecherry syrup, amongst other gifts like jewelry, books and ointments.

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Nizhoni Soaps

Founder: Kamia Begay

About the Brand: Nizhoni Soaps was dreamt up by 11-year-old Kamia Begay. Together with her parents, Kamia sells soaps that feature “All Natural Native American Scents.” Check out every scent from Pumpkin Cookies to Fresh Picked Strawberry.

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Northwest Native Expressions

Founder: Jamestown S’Klallam Tribe

About the Brand: Based in Sequim, Wash., Northwest Native Expressions is an art gallery by the Jamestown S’Klallam Tribe. It sells baskets, clothing, books, textiles, gifts and more, all created by Native artists from around Washington State.

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Founder: Nanibaa Beck

About the Brand: Started by second-generation Navajo jeweler designer Nanibaa Beck, NotAbove was founded in November 2013. The brand features handmade jewelry and rugs that focus on Native Indigenous languages. Each piece is unique and handmade. The Shí (my “heart”) sterling silver stud earrings are worth checking out!

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O-Gah-Pah Coffee

Founder: The Quapaw Nation

About the Brand: Native American coffee roasters are behind the innovative coffee brand O-Gah-Pah Coffee. The company uses beans from all over the world, including Kenya and Guatemala, to deliver the finest coffee to its customers.

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Founder: Jared Kee Yazzie

About the Brand: If you’re of the mindset that you can never have too many T-shirts, then check out OXDX. This brand, founded by Jared Yazzie, has some of the coolest shirts you’ll ever see that pay homage to and celebrate the Native American community.

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Prados Beauty

Founder: Cece Meadows

About the Brand: Founded by Cece Meadows, a Xicana/Indigenous woman, Prados Beauty encourages people to push the boundaries. The brand’s bold use of color and creativity in packaging make it truly stand out. It’s no wonder Prados is the first Native American-owned beauty brand to be sold at JCPenney.

Click here to read more about Prados Beauty.

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Quw’utsun’ Made

Founder: Arianna Lauren

About the Brand: Inspired by her travels to Native American communities around the country, Arianna Lauren created Quw’utsun’ Made to help people care for their skin. Her modern skin care collection includes products that have ancestral medicines at their core, like the best-selling Devil’s Club Salve.

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About the Brand: Started by Indigenous futurist, multidisciplinary artist and architect SANTIAGO X, this brand shines a light on decolonization and the importance of Indigenous peoples through simple but powerful graphics placed on clothing. Some of its most popular items include its “Rematriate the World” hoodie and the “Decolonize the World” tee.

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Séka Hills

Founder: The Yocha Dehe Wintun Nation

About the Brand: When you want to experience the best bounty California has to offer, check out Séka Hills. The Native American-owned food brand is owned and operated by the Yocha Dehe Wintun Nation, and some of their tasty delicacies include olive oil, honey, vinegar and more. Their products aren’t just worthy of a spot in your pantry; they make excellent gifts as well.

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Founder: Michaelee Lazore

About the Brand: Owned and operated by Indigenous women, Sequoia produces incredible soaps, bath bombs, lotions and more. All products are made in their own working studio, and all production is both sustainable and ethical. Treat yourself to their handmade soaps, travel candles, incense and more.

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Sheridan MacKnight

Founder: Sheridan MacKnight

About the Brand: Sheridan MacKnight’s award-winning jewelry and artwork “reflect the heart and emotion” of her Native American heritage, whether it be past or present. Keep an eye on her Instagram and website for restocks of her beautiful earrings, pendants and paintings.

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Founder: Navajo Nation in the Four Corners of the Southwest

About the Brand: Shima’ is a handmade soap company that started as part of the community of Good Shepherd Mission and the Episcopal Church in Navajoland. Beginning 130 years ago as a medical mission to the Navajo, Shima’ is run by a team of four who create and wrap the soaps by hand. One of Shima’s most popular soaps is the Prickly Pear.

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Sister Sky

Founder: Monica Simeon

About the Brand: Founded by two real-life sisters, Sister Sky is a Native American-owned company that specializes in body products. Shop popular items from the brand like the white willow and organic chamomile bath bomb or the sweetgrass smudge spray.

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SweetGrass Trading Co.

Founder: Winnebago Tribe of Nebraska

About the Brand: SweetGrass Trading Co. sells authentic Native American foods and gifts. Order corn, rice, honey, vinegar and coffee to stock your kitchen. There are also balms, lotions, soaps and other gifts. Everything is created by Native American business owners.

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Founders: Karlene Hunter and Mark Tilsen

About the Brand: Tanka Bars were created based on a traditional Native American Lakota recipe. The 100% natural bars are made of real grass-fed bison and tart-sweet cranberries. They have a smoky and slightly sweet flavor and make for the perfect healthy snack. Also, they’re gluten-free, nut-free, dairy-free and nitrite-free.

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Founders: Aaron Silva and Sam Rosebear

About the Brand: Calling all graphic tee lovers! Your collection isn’t complete without a cool hoodie, T-shirt or beanie from this trendsetting streetwear brand. In addition to clothing, The NTVS also sells gorgeous artwork that you’ll want to display front and center in your home.

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ThunderVoice Hat Co.

Founder: Thundervoice Eagle

About the Brand: ThunderVoice Hat Co. was founded to carry on the lineage of Native Fashion. The iconic Navajo Brim hat has lasted through the ages as a reminder of generations past. Each hat the brand creates is vintage, hand-sourced, steamed and shaped, and it also holds stories, purpose and hope. The brand’s 68 and 63 hats are two of its most stunning creations.

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Tiny Organics

Founders: Betsy Fore and Sofia Laurell

About the Brand: Tiny Organics makes fresh, organic and ready-to-eat meals for babies and toddlers. All of the meals are plant-based and made without GMOs or any of the eight major allergens. Stock up on bowls for breakfast, lunch and dinner for your little one — they’ll love them.

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Founder: Maria Running Fisher Jones

About the Brand: TPMOCS is a Native American-founded moccasin brand that aims to “provide employment opportunities and resources to Native American communities in need.” The brand sells beautiful, handcrafted, individually made moccasins made with leather, deerskin lace and cotton.

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Trickster Company

Founders: Rico and Crystal Worl

About the Brand: Trickster Company is an Indigenous-owned design shop that was founded by a brother and sister duo. The design company aims to share the beauty of Northwest Coast art and sells gorgeous stationery, home goods, clothing and so much more.

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Urban Native Era

Founder: Joey Montoya

About the Brand: Urban Native Era specializes in clothing design and content with the sole purpose of increasing the visibility of Indigenous peoples. The Los Angeles-based company prides itself on using the most sustainable practices it can afford to create fashionable clothing for everyone to wear. Check out the brand’s dad caps and tank tops.

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Winston Paul

Founder: Calandra Etsitty

About the Brand: Winston Paul is a Diné-owned and operated business that sells handmade makeup bags, clothing, jewelry and more. The brand shares that it is inspired by many things, from “traditional and street art to the urban and traditional music of our ancestor.”

Shop NowContributors: Ellie Conley, Moriba Cummings, Jeanine Edwards, Julia Webb

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