50+ Native American-owned brands to shop today and every day
Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.
In The Know is proud to celebrate Native American Heritage Month. During this month, our team will highlight a wide range of Native American-owned brands. We encourage you to support today and beyond.
November is Native American Heritage Month, and we’re proud to set aside this time to honor the Native American community and all of their achievements and contributions.
But real talk: we should be celebrating and supporting the Native American community all year round. One of the easiest ways to do just that? Shop Native American-owned brands. From fashion and beauty to food and home decor, there are so many incredible Native American-owned brands making great products that you can use every day. Drink tea on the daily? Hit up Native American Tea Company. Want to decorate your living space? Check out Aly McKnight’s gorgeous art prints.
Those are just two Native American-owned brands that need to be on your radar. Keep reading for 50+ more to support today and every day.
4KINSHIP
Founder: Amy Denet Deal (formerly Yeung)
About the Brand: What happens when artisans committed to being more eco-friendly come together with a shared mission and purpose? You get 4KINSHIP, a truly unique online destination that sells “handmade, one of a kind, restored, repurposed and lovingly upcycled artisanal and small batch products.” There’s clothing, home decor and jewelry, and yes, it is all beautiful and stunning.
Aconav
Founders: Loren (Acoma Pueblo) and Valentina (Navajo) Aragon
About the Brand: Aconav is a fashion brand that honors the strength of women and respectfully represents Native American culture. More specifically, the brand celebrates the culture of the Acoma Pueblo, whose traditions and pottery art are reflected in each design. The brand makes everything from beautiful dresses to handbags.
Ah-Shi Beauty
Founder: Ahsaki Baa LaFrance-Chachere
About the Brand: A proud member of the Diné nation, Ahsaki LaFrance-Chachere started Ah-Shi Beauty to “empower and inspire all ages globally by offering quality skin care.” In addition to effective skin care products, the collection includes popular makeup items like foundation, concealer and BB cream.
Aly McKnight
Founder: Aly McKnight
About the Brand: Aly McKnight’s gorgeous art prints are a whole vibe. Whether you need something to accent a wall in your home or on your desk, you need to check out her work. You can purchase McKnight’s prints on her website, but you should also follow her on Instagram at @alymcknight. Whenever her posts pop up in your feed, you’ll be glad you did.
ArXotica
Founders: Michelle, Cika and Amy Sparck
About the Brand: The brains behind ArXotica, a skin care brand that harnesses the power of Arctic botanicals? Triplet sisters Michelle, Cika and Amy Sparck, who proudly represent their Alaskan Native heritage. The brand’s best-selling products include eye cream, lip balm and hand sanitizer sprays.
Ataumbi Metals
Founder: Keri Ataumbi
About the Brand: Whenever designer Keri Ataumbi drops new jewelry designs on her website, they sell out super fast. That’s how popular Ataumbi Metals is. So consider this your warning. Follow her social channels for updates, and you just might get lucky enough to score one of her one-of-a-kind creations.
Authentic Native Made
Founder: Sharolyn Maleport
About the Brand: Authentic Native Made sells beautiful baby moccasins and infant shoes on Etsy. Made with deerskin leather, shoes range from about $39 to $292, depending on how intricate the beadwork is. All shoes are Native American-made, and the buttery soft leather will stretch a bit as babies grow into the shoes!
B.Yellowtail
Founder: Bethany Yellowtail
About the Brand: B.Yellowtail is a Native American-owned fashion brand and retailer that creates clothing for men and women with inspirations taken from traditional Native garb. The brand prides itself on putting community and culture at the heart of everything it makes. Its Wolf Mountain Lodge Cardigan and Crow Camp Button Down are must-haves.
Click here to read more about B.Yellowtail.
Bedré
Founders: Pete Cantrell and the Chickasaw Nation
About the Brand: Bedré Fine Chocolate’s story began over 40 years ago with a small chocolatier operating out of the former Homer Elementary School near Ada, Okla. In 2000, the Chickasaw Nation purchased the company and gave it new life. Its recipes ring true to the honored traditions of the Native American peoples who first cultivated this fine chocolate. Try the OSU Bars, which start at just $2.50.
Betty’s Baskets
Founder: Betty Derke
About the Brand: Based in Santa Fe, Betty Derke creates gorgeous contemporary Native American coil baskets for Betty’s Baskets on Etsy. These pieces of useable art are made of wool, yarn and cotton rope and come in a variety of colors and sizes. These baskets make for great decor pieces as well as beautiful storage solutions.
Beyond Buckskin
Founder: Jessica R. Metcalfe
About the Brand: Founded in 2009 by Jessica R. Metcalfe of the Turtle Mountain Band of Chippewa Indians, Beyond Buckskin is a brand dedicated to showcasing and promoting Native American artists and designers. In 2012, the brand, which started as a blog, expanded to include an online boutique rooted in positive activism to share Native American culture with the world through fashion design.
Bison Star Naturals
Founders: Angelo and Jacquelene McHorse
About the Brand: Bison Star Naturals was founded by a husband and wife team with a passion for natural products. They sell everything from tea to lip balm and apparel, but soap is their star product. The brand’s soaps do not include any dyes, perfumes or animal products and feature scents such as cinnamon, rose and lavender.
Blended Girl Cosmetics
Founder: Shí-Fawn Chee
About the Brand: The founder of Blended Girl Cosmetics, Shí-Fawn, developed a passion for makeup in her early 20s. However, she was sad to see that there wasn’t any representation for indigenous peoples in the makeup aisle. Hence, she created the brand. Check out her palettes, and when you see one you like in stock, buy it ASAP. They sell out quickly!
Bloodline Beauty
Founder: Deanne Vanwinkle
About the Brand: Founded by Deanne Vanwinkle, Bloodline Beauty was born out of the founder’s passion for makeup, which eventually led her to become a full-time makeup artist in Las Vegas, Nev. Bloodline Beauty’s products feature high-quality formulas at affordable prices. Check out the brand’s Beauty Sponge and Creamy Lip Liners.
Eighth Generation
Founders: Louie Gong (Nooksack) and the Snoqualmie Tribe
About the Brand: Founded by Louie Gong and now owned by the Snoqualmie Tribe, Eighth Generation partners with Native American artists and collaborators on everything from clothes and jewelry to blankets and wall art. A portion of the proceeds from many of the items sold by Eighth Generation is donated to causes that support Native American communities.
Emmett Navakuku
Founder: Emmett Navakuku
About the Brand: Founded by innovative young artist Emmett Navakuku from the Hopi Reservation, this jewelry line pairs traditional imagery from the rich Native American culture with innovative designs and modern creations. The pieces range from bracelets and earrings to necklaces and rings. The Long Hair Katsinam bracelet is absolutely stunning.
Ginew
Founders: Erik Brodt and Amanda Bruegl
About the Brand: Ginew is the only Native American-owned denim line out there. It started with humble beginnings and eventually grew into a major force in fashion. Started by husband-and-wife duo Amanda Bruegl and Erik Brodt, Ginew is an artisan-made line inspired by workwear and clean finishes. Its Crow Wing Jean and Heritage Coat are definite standouts that you need to check out.
Click here to read more about Ginew.
Haipažaža Pȟežuta
Founders: Ti and Tipiziwin Tolman
About the Brand: Haipažaža Pȟežuta translates to “medicine soaps” in the Lakota language. The co-founders, a married couple, found that their children were having reactions to many store-bought products. So, using their traditional plant knowledge, they created their own brand of soap bars, shampoo bars and more using organic ingredients harvested from their homelands.
Heart Berry
Founder: Sarah Agaton Howes
About the Brand: Founder and Anishinaabe artist Sarah Agaton Howes formally started her business, House of Howes, to create handmade regalia and moccasins. However, she transitioned her business under the Inspired Native™ Project and now sells her products on her website and with Eighth Generation, one of the largest Native brands in North America. Her brand, Heart Berry, sells T-shirts, throw blankets, jewelry, phone cases and more, all embedded in the Ojibwe floral tradition.
I AM ANISHINAABE
Founder
: Delina White
About the Brand: Delina White is the artist behind I AM ANISHINAABE and is a Native apparel designer, jewelry maker and beadwork artist. Her Native American-owned brand offers wraparound scarves, jewelry, tote bags and more.
Indian Pueblo Store
Founder: The 19 Pueblo Tribes of New Mexico
About the Brand: The 19 Pueblo tribes of New Mexico started Indian Pueblo Store in 1976 as a way to “gather and showcase work from Pueblo and Southwestern Native artists.” Today, the vast collection includes original handmade items like pottery, jewelry, baskets, wall art and so much more.
Indigenous Cosmetics
Founder: Amy Thoman
About the Brand: If a bold eye is your signature look, then you’ll definitely want to check out Indigenous Cosmetics. The Native American-owned beauty brand was founded by Amy Thoman and is best known for its glittery and highly pigmented eye shadows. Recently, the brand also began selling pouches to store their popular makeup products.
Ioway Bee Farm
Founder: The Iowa Tribe of Kansas and Nebraska
About the Brand: Founded in 2017, the Ioway Bee Farm offers a variety of products, including raw honey, creamed honey, lotion bars, lip balms and beeswax candles. The company is owned and operated by the Iowa Tribe of Kansas and Nebraska. Each label features Chief White Cloud, Mahaska, who signed the 1836 treaty, which established the Iowa Tribe reservation along the Missouri River.
Kotah Bear
Founder: Kotah and Missy
About the Brand: Kotah Bear sells beautiful Native American artisan goods and was founded by a husband and wife team. The brand sells plush blankets, hard goods and home goods that range from turquoise jewelry to smudge kits and bedding.
Lauren Good Day
Founder: Lauren Good Day
About the Brand: Lauren Good Day, an Indigenous woman and award-winning artist, creates wearable art that highlights her culture’s beautiful beadwork. She sells everything from graphic T-shirts to colorful bodycon dresses and bomber jackets. She also offers fine art.
Mahota
Founder: Margaret Roach Wheeler
About the Brand: Founded by Margaret Roach Wheeler, a leader in textile design, Mahota is the place to look when you want items that are special and unique. The brand sells truly breathtaking blankets, pillows, bags and more. The designs are captivating, and the craftsmanship is truly unmatched.
Medicine of the People
Founder: Virginia Boone
About the Brand: Medicine of the People makes Native herb products with respect for Native American culture and traditions. Everything is handmade in Tucson, Ariz. Try the herb-infused massage oils, ointments and creams for things like arthritis, eczema and bug bites.
Morning Light Kombucha
Founder: Melinda Williamson
About the Brand: Morning Light Kombucha is a Native American woman-owned brand that produces tasty kombucha in a few flavors (but ginger limeade and strawberry basil are two favorites). While it started off as a local Kansas company, the brand now sells its kombucha, shampoo bars and T-shirts online for shipping nationwide.
Nani Chacon
Founder: Nani Chacon
About the Brand: Nani Chacon is a Diné and Xicana painter and muralist, and you can buy her original giclee prints on her website. Her art is rooted in Native culture, and many prints feature Native women. However, all are limited-edition, numbered and signed by the artist, too.
Native American Tea Company
Founder: Richard Vallie
About the Brand: Can’t start your day or go to bed without a calming cup of tea? Add a blend from Native American Tea Company to your collection. The brand’s teas are gluten and caffeine-free and made with natural ingredients like ginseng root and wood betony that have healing and restorative properties.
Native Ground Coffee
Founder: Winter Wood
About the Brand: Native Ground Coffee is a Native American-owned coffee company from the Salt River Pima-Maricopa Indian Community in Arizona. The brand produces high-quality coffee intended to bring people together. However, in addition to coffee, it also makes tea for relaxing, healing and focusing.
Native Harvest
Founder: White Earth Land Recovery Project
About the Brand: Native Harvest is a subdivision and shop under the White Earth Land Recovery Project, which facilitates recovery of the original land base of the White Earth Indian Reservation in Minnesota. The Native Harvest Ojibwe products include coffee, honey and Chokecherry syrup, amongst other gifts like jewelry, books and ointments.
Nizhoni Soaps
Founder: Kamia Begay
About the Brand: Nizhoni Soaps was dreamt up by 11-year-old Kamia Begay. Together with her parents, Kamia sells soaps that feature “All Natural Native American Scents.” Check out every scent from Pumpkin Cookies to Fresh Picked Strawberry.
Northwest Native Expressions
Founder: Jamestown S’Klallam Tribe
About the Brand: Based in Sequim, Wash., Northwest Native Expressions is an art gallery by the Jamestown S’Klallam Tribe. It sells baskets, clothing, books, textiles, gifts and more, all created by Native artists from around Washington State.
NotAbove
Founder: Nanibaa Beck
About the Brand: Started by second-generation Navajo jeweler designer Nanibaa Beck, NotAbove was founded in November 2013. The brand features handmade jewelry and rugs that focus on Native Indigenous languages. Each piece is unique and handmade. The Shí (my “heart”) sterling silver stud earrings are worth checking out!