17 brands supporting LGBTQ pride in style
Whether you are heading out for festivities or planning to celebrate in your own unique special way, there are a lot of brands that are ready to help you commemorate in style.
Every year, loads of beauty and fashion brands band together to create Pride-inspired products that not only help you look good but also feel good as they support organizations that empower and uplift LGBTQ communities.
This year is no different, and lots of companies have continued to share their efforts.
From Disney’s exhilarating Rainbow Pride collection to Reebok’s “All Types of Love” Pride collection and campaign, there is truly something for everyone to smile about.
Ahead, check out 17 phenomenal brands that will help you celebrate in style.
Disney
This year’s Rainbow Disney collection includes everything from joyful apparel to accessories featuring some of the company’s all-star characters from Pixar, Marvel, Star Wars and more.
To further celebrate Pride Month 2021 and the company’s Pride collection, The Walt Disney Company is donating funds as part of an ongoing commitment to organizations around the world that support LGBTQ communities. To learn more, visit RainbowDisneyCollection.com.
Bombas
Bombas’ Pride 2021 collection includes a wide assortment of socks, T-shirts and underwear. For items purchased, the brand is donating a specially designed item to someone in need within the LGBTQ community through three year-round partners including Casa Ruby, Mozaic and the Transgender Resource Center of New Mexico.
Olay
Olay is launching a limited-edition Pride-inspired version of its best-selling Regenerist Micro-Sculpting Cream along with two gift sets.
The brand will also be supporting the LGBTQ community with a $75,000 donation to The Trevor Project. Additionally, for the second year in a row, Olay is supporting P&G’s Can’t Cancel Pride to bring together the most inspirational voices in the LGBTQ community, along with allies, to help those who had been adversely affected by COVID-19.
UGG
Along with the Pacific Pride Foundation, UGG is celebrating the LGBTQ community with its fifth annual “Proud Mom” event that hosts local LGBTQ and allied youth from Santa Barbara and coastal communities of California. It’s a celebration of self-identity and love, and this year’s virtual prom and campaign include notables such as musician Lil Nas X, writer Hari Nef, brand ambassador Maya Samaha and several others.
Further supporting the LGBTQ community, for each pair of Disco Stripe slides sold on UGG.com, the brand will donate $25 of the marked retail price to GLAAD — with up to a maximum guaranteed donation of $125,000.
1-800-FLOWERS.COM
1-800-FLOWERS.COM, Inc. has created a special Pride Bouquet featuring vibrant rainbow-toned flowers for customers to shop, and now through June 30, 20% of net proceeds made from each purchase will be donated to GLAAD.
Plus, the company has made a monetary donation of $25,000 to GLAAD.
Madewell
Madewell collaborated with American fine artist, author and illustrator Lisa Congdon to celebrate Pride with an amazing love-inspired lineup of clothing. Fifty percent of proceeds from the collection will be donated to the American Civil Liberties Union.
Parade
Parade is celebrating Pride this month and everyday with the launch of its Color Outside the Lines campaign, which features an expressive collection of over 130 mix-and-match undergarments.
To further support colorful expression for all, Parade is also donating 2,000 pairs of underwear to various LGBTQ organizations and has also included an entirely queer cast and crew in their latest campaign directed by West Dakota and styled by Becky Akinyode.
Hanna Andersson
Hanna Andersson has launched a “Pride Rainbow” capsule collection, which includes “Colorful Rainbow Stripe,” “Loved,” “Peanuts Pride” and “Storytime Rainbow”-themed matching family pajamas as well as dresses, tees, recycled swimwear, sweatsuits and more for children and adults.
Teletubbies
Teletubbies has released a fun Pride Collection inspired by on-trend ’90s streetwear and centered around two themes: “Big Hug Big Love” and “Teletubbies Love Pride.”
Proceeds from the collection will benefit GLAAD’s culturally changing work to accelerate acceptance for the LGBTQ community.
Rue21
Rue21 has rolled out an exclusive Pride collection featuring everything from hoodies to sandals. The retailer has also teamed up with The Trevor Project to raise awareness about the organization’s important work and made a $50,000 donation to aid in efforts.
Starface
Starface is celebrating Pride all year long with the brand’s Rainbow Hydro-Stars pimple patches — which are a permanent part of the brand’s product lineup.
All net proceeds from Rainbow Hydro-Stars will be donated to the Black-Led Movement Fund and the Hetrick-Martin Institute for LGBTQ youth.
Gap
Gap’s latest Pride capsule highlights a range of meaningful designs by artists Star Casimir, Rachel Lindsey and Abayomi “AC” Carey — all members of G.E.A.R., Gap Inc.’s employee resource group that aims to create an inclusive and supportive environment.
To further amplify these voices and celebrate the expressive designs, Gap is also donating $50,000 to GLAAD.
Teva
This year, the footwear brand has unveiled a lineup of all-gender sandals and accessories that aim to celebrate individuality and equality. Additionally, Teva is donating $35,000 to the Human Rights Campaign Foundation in support of the LGBTQ community.
Fossil
Fossil has unveiled a limited-edition Pride watch collection designed to celebrate individuality, the spirit of love and equality. The latest iteration features the brand’s best-selling Minimalist 40mm watch case, reimagined with rainbow flag-inspired indexes and 10 vibrant straps.
The brand has also committed to donating 25% of proceeds from sales made from the Pride watch case and straps to The Trevor Project — with a minimum donation of $25,000.
Harper Wilde
Harper Wilde has debuted a Pride capsule line featuring a limited-edition tote and the company’s best-selling The Bliss bralette. Fifteen percent of proceeds will be donated to The Trevor Project.
Reebok
Reebok has released its “All Types of Love” Pride footwear and apparel collection designed by the footwear company’s LGBTQ employee community, Colorful Soles, which partnered with Iconic Ballroom House of Ninja to pay homage to ballroom culture and what it has brought to the LGBTQ community as well as humanity as a whole on a global scale.
The brand is also donating $75,000 to the Sylvia Rivera Law Project, an organization working to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race and without facing harassment, discrimination or violence.
BH Cosmetics
BH Cosmetics is unveiling an exciting limited-edition Give Back 12 Color Shadow Palette for Pride month starting on June 1, and $10 from every purchase of the new shadow palette will be donated to The Trevor Project.
